Hosting an event or conference in 2023 can present many challenges. Companies must stay current with industry trends, including the increased use of virtual events, the return of in-person events, the importance of accessibility, and the need for smooth and seamless experiences. Additionally, there is a need to make informed decisions about what conference and event technology to invest in. At Congress Rental SA, we stay up-to-date on the latest trends and can assist you in navigating these challenges to ensure your events are a success.
Hybrid vs In-person events
Hybrid events, which combine virtual and in-person elements, have become a popular trend in the conference industry and are expected to continue in 2023. These events offer the best of both worlds, including the flexibility and reach of virtual events and the connection and engagement of in-person events. They allow for more customisation, such as the option to attend in-person, or watch a live stream or recording.
However, a study done in 2022 saw a significant increase in in-person event attendance. 95% of exhibitors prefer in-person events as in-person events offer an experience that cannot be replicated online. Networking is also a key driving factor for attendees to join in-person events.
Year-round events
Typically, companies host annual events or conferences but with the consistent rise of virtual events, it is becoming more common to host events more than once a year. Event Leadership Institute predicts that companies are moving towards hosting more frequent events, virtually to move from a revenue source to a year-round marketing tool.
Increased investments in conference/event technology
Companies are increasingly seeking advanced technology and equipment to enhance virtual and in-person events to keep up with the changing needs and expectations of attendees. This will elevate the events to new heights and ensure that events are inclusive. Emphasis is put on accessibility – technology that can cater for both in-person and virtual events as well as cater for global attendees, for example, translation and audio-visual technology.
If you are looking at hosting conferences or events in 2023, consider Congress Rental SA. We are a trusted partner offering only the best quality equipment and technology for both virtual, hybrid and in-person events of any size. Our equipment offers inclusivity and accessibility for all attendees, providing an unparalleled experience.
Our equipment can be rented or bought, contact us today for all your 2023 conferencing and event needs!
