As a business owner, your goal is to achieve as much as possible, and creating a multilingual marketing strategy can be the missing link for reaching your corporate goals.
Which brand would you trust more as a consumer – a company that has all their marketing materials in German, French, and Portuguese (with no English), or a brand that has English marketing materials? Any English-speaking individual would naturally opt for a company that includes English in their marketing but the same cannot be said for an individual who does not speak English.
With over eleven official languages in South Africa, it is safe to assume that a part of your client base may not speak English or it may be their second language and if your company is attempting to compete in a global market there are far more languages to consider. Translating your social media content, corporate communication, and website can significantly increase your product’s reach – and profits.
Here are a few ways in which multilingual marketing content can help your business increase sales today:
- While billions of people around the globe do speak English, it isn’t the only language used online. This means that breaking into new markets to offer your products and services via multilingual marketing content will give your company a competitive edge and help you reach your target audience.
- People respond better to marketing material that is in their native language. Communicating in your target audience’s native language can build a relationship with potential customers.
- If your website or social media channels feature languages other than English, it shows your audience that you care enough to cater to their needs and this helps you establish trust.
- Let’s face it – standing out from the crowd and being unique is one of the easiest ways to increase sales. Remember local is lekker (and memorable)!
- Multilingual marketing content shifts your company from a local market to a global market.
- A larger audience leads to more traffic, and more traffic leads to more sales; especially when your content appeals to your site visitors.
In an era where consumers can access what they are looking for with a few clicks of a mouse or taps on a screen, you must be communicating in the languages that your target audience speaks. Congress Rental has numerous qualified Transcribers, Sworn Translators, and Translators, proficient in various languages, highly skilled, with expert knowledge in specific fields.
Marketing content is the first interaction a potential client has with your business and will leave them with the first and lasting impression that will influence their buying decisions. As such, multilingual marketing for South African companies is essential in both national and international markets and is a way of strengthening sales performance and improving profitability.
