In today’s dynamic business environment, instantaneously analysing event analytics is key to successfully rolling out events. In recent times, big data analytics has proven to be an invaluable tool for promptly accessing statistics while an event is taking place. The overall goal of gathering event data is to constantly evolve your agenda over time by identifying what worked and what didn’t. Using smart badge technology, event insights can be accessed at the click of a button.
Smart badge technology
Smart badge technology enables two electronic devices to establish communication by bringing them within close proximity of one another. For example, when a delegate wears a personalized wristband (or another device), it is tracked whenever it goes near a touchpoint, allowing the organizer to follow their entire journey.
Benefits of smart badge technology
They are wearable
Most smart technology comes in the form of a wristband, which means that attendees do not have to constantly make sure that they haven’t gone missing throughout the day.
Access statistics data in real-time
As the event commences, event organisers can simply log onto their dashboard to access analytics in real-time.
Benefits for Event organisers
- Understand session attendance,
- See how many people are on site
- See how many people are attending each session
- See how long people are staying at each session
- Insights into engagement levels
Benefits for Attendees
- Access digital information
- Deliver a personalized attendee journey report at the end of the event, which will show:
- Connections made
- Sessions attended
- New opportunities created
Benefits for Sponsors
- Capture leads
- Share digital information
With the huge amount of time and money that is spent on organizing events, organisers deserve to understand exactly what is going on at their event and where value is being derived from. As such, smart badge technology is taking the industry by storm and is 100% worth the investment.
