In today’s dynamic business environment, instantaneously analysing event analytics is key to successfully rolling out events. In recent times, big data analytics has proven to be an invaluable tool for promptly accessing statistics while an event is taking place. The overall goal of gathering event data is to constantly evolve your agenda over time by identifying what worked and what didn’t. Using smart badge technology, event insights can be accessed at the click of a button.
Smart badge technology enables two electronic devices to establish communication by bringing them within close proximity of one another. For example, when a delegate wears a personalized wristband (or another device), it is tracked whenever it goes near a touchpoint, allowing the organizer to follow their entire journey.
Most smart technology comes in the form of a wristband, which means that attendees do not have to constantly make sure that they haven’t gone missing throughout the day.
As the event commences, event organisers can simply log onto their dashboard to access analytics in real-time.
With the huge amount of time and money that is spent on organizing events, organisers deserve to understand exactly what is going on at their event and where value is being derived from. As such, smart badge technology is taking the industry by storm and is 100% worth the investment.