Imagine a world where conference organisers are able to turn attendees into participants. Well, with Virtual Reality you can do just that. Virtual reality (VR) is an artificial, computer-generated simulation or recreation of a life like situation or environment. It is a truly immersive experience that makes you feel like you are experiencing the simulated environment first hand. Within the conference arena, there are a variety of ways in which VR can be applied. Have a look at our top 3 applications below.

Creating a virtual product experience

Creating an immersive product experience is definitely at the top of our list! Volvo did this in November 2014 when they launched VolvoReality. This immersive VR experience gave potential customers a chance to virtually test-drive the XC90 SUV. Using Google Cardboard, attendees were able to experience the car from a driver’s perspective.

Now imagine providing conference attendees with such a hands-on experience of your product. Want to check it out? Simply download the VolvoReality app and immerse yourself in a breathtaking mountain drive in the XC90.

Product demonstrations and storytelling

Storytelling creates an emotional connection between the customer and the product/brand. In terms of VR, companies often achieve this by creating a virtual world before the event, and only playing it for customers using VR headsets at the actual event/conference. This can be done in 1 of 2 ways:
• A normal run-of-the-mill person is showcased using the product in an everyday life situation.
• A professional is showcased doing a demonstration of the product while explaining everything as he/she works through it.
Delegates then simply put on their VR headsets and watch the pre-recorded video while becoming immersed in the video and forming a connection with the brand.

Conference marketing

It’s no secret that prospective conference attendees often need an extra little push to actually attend the event. With the latest VR technology, conference organisers can now create a 3D panoramic environment of the conference room, allowing prospective attendees to have a look at the venue while getting a glimpse of what to expect.